First Data intros cloud-based loyalty app for SMBs

First Data intros cloud-based loyalty app for SMBs

The payment processor First Data is bringing a cloud-based customer loyalty application to its Clover tablet POS. Screen Shot 2014-07-15 at 10.16.20 AM With the Perka app, SMB merchants can create a customized loyalty program to increase customer personalization and engagement efforts.  The premise of the app is pretty [...]